2022 Roundup - Buzzword of the Year - Camping Economy

Chifukwa chiyani msasa ukuyaka mwadzidzidzi?Kodi 2022 outdoor camping inapsa bwanji?

Pankhani yomanga msasa, anthu ambiri amaganiza kuti ndi mwambo wa tchuthi ku Europe ndi United States.M’malo mwake, mliriwo utabuka, mchitidwe womanga msasa unayambika padziko lonse.Popeza kuyenda mtunda wautali kuli kochepa, maulendo apamtunda waufupi komanso tchuthi chapakati pamzinda wapakati akuchulukirachulukira, "camping fever" yayamba kusesa dziko lonselo, kukhala chisankho choyamba pamisonkhano yabanja, maulendo a abwenzi, ndi kulumikizana. ndi kunja, ndipo kuchuluka kwa chipwirikiti sikucheperachepera ku Europe ndi United States.

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Global Camping Report 2022, yofalitsidwa ndi The Global Business Research Company, ikuwonetsa kuti msika wapadziko lonse lapansi wamakampu ukuyembekezeka kukula kuchokera pa $ 62 biliyoni mu 2021 mpaka $ 68.93 biliyoni mu 2022, pa CAGR ya 11.2%;ndipo pofika 2026, msika wapadziko lonse lapansi Msika wamisasa wapadziko lonse lapansi ukuyembekezeka kukula ndi 45% kufikira US$100.6 biliyoni pofika 2026. TikTok ili ndi makanema ambiri okhudza kumanga msasa, kusefukira ndi kukwera maulendo ndi mawonedwe mamiliyoni mazana ambiri. otchuka kwambiri pakati pa magulu akunja.

M'nthawi ya mliri, chidwi cha anthu pazinthu zakunja chikukulirakulira, ndipo kumanga msasa kwakhala njira yatsopano yochitira zinthu zakunja, kubweretsa mwayi watsopano wachitukuko.

Pa Meyi 5, Xiaohongshu adalengeza za tchuthi cha May Day, zomwe zikuwonetsa kuti kutentha kwa msasa pa nsanja kwawonjezeka kwa chaka chachitatu chotsatizana, ndipo deta ikuwonetsa kuti pambuyo pa kufufuza kwa holide ya May Day mu 2020 kunawonjezeka ndi 290% chaka. -pachaka, ndi tchuthi cha May Day mu 2021 chinawonjezeka ndi 230% chaka ndi chaka, chaka chino Pa May Day, kufufuza kokhudzana ndi misasa pa Xiaohongshu kunawonjezeka ndi 746% pachaka.Deta ya Hornet Nest ikuwonetsanso kuti pa Meyi Day, kutchuka kwa "misasa" kudafika pachimake pamasamba osiyanasiyana, ndikuwonjezeka kwapakati pa 130%.

"Kuyambira Januware mpaka kumayambiriro kwa Epulo 2022, kuchuluka kwa ogwiritsa ntchito omwe adasaina kukamanga msasa kudzera ku Ctrip kudaposa kasanu kuposa chaka chonse cha 2021, ndipo malinga ndi Ctrip, kutchuka kwa mawu oti "misasa" kudafika pachimake m'mbiri. tchuthi cha May Day.Malinga ndi Ctrip, pa tchuthi cha May Day, kutchuka kwa mawu oti "misasa" kunafika pachimake, ndi kuwonjezeka kwa 90% sabata ndi sabata pa ntchito zofufuzira komanso zomwe zinachititsa kuti pakhale chuma cha zokopa alendo. ndi malo ochitirako misasa ku Guangzhou, Shenzhen ndi Boluo omwe ali otchuka kwambiri.Patchuthi, chiwongola dzanja cha zida zomanga msasa monga mahema akuluakulu, denga, matebulo opinda ndi mipando, ndi zikwama zogona zidawonjezeka kupitirira kawiri pachaka ku Taobao, Jingdong, ndi Jindo.2022 yawona kukula kwa 800% kwa zinthu zomanga msasa papulatifomu mpaka pano.

Chaka cha 2022 chimatchedwa "chaka choyamba cha chuma cha msasa", pankhani ya malonda ena okopa alendo atsekedwa, kumanga msasa ngati mvula yanthawi yake kuti apulumutse moyo wotopetsa wa aliyense.Malinga ndi lipoti la Ai Media Consulting, kukula kwa msika wamsasa waku China kudzafika 74.75 biliyoni mu 2021, kukwera 62.5% pachaka, ndipo kukula kwa msika kudzakhala 381.23 biliyoni, ndi 58.5% chaka- kukula kwa chaka.Zikuyembekezeka kuti kukula kwa msika wamsasa waku China kukwera kufika pa 248.32 biliyoni mu 2025, ndipo kukula kwa msika woyendetsedwa kudzafika pa 1,404.28 biliyoni.Ai Media Consulting ikukhulupirira kuti pakukweza kwazakudya, ogula ochulukirachulukira akulowa nawo msasa, kumanga msasa ndi mafakitale ogwirizana nawo ali ndi malo akulu achitukuko ku China.

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China msasa makampani ndi kumayambiriro kwa chitukuko cha mafakitale, panopa msasa makampani malowedwe mlingo wa pafupifupi 3%, akadali kagawo kakang'ono msika, poyerekeza ndi panopa US ndi Japan okhwima msasa msika, zoweta msasa makampani malowedwe mlingo kukula danga.Pakadali pano, kutsatsa kwapa TV ndi kukwezedwa kwachulukitsa kuchuluka kwa anthu omanga msasa pakati pa achinyamata, ndipo misasa yosangalatsa ikukula pang'onopang'ono kuchokera kumidzi yayikulu kapena mizinda yoyendera alendo kupita kumizinda yachiwiri, yachitatu ndi yachinayi.

M'tsogolomu, kumanga msasa pang'onopang'ono kudzalowa m'miyoyo ya anthu ndikukhala imodzi mwa njira zofunika kwambiri zosangalatsa kwa anthu.

Chifukwa chake, mchitidwe wakumanga msasa ukuchulukirachulukirachulukira pakati pa anthu wamba, zopanga zapamwamba komanso zosavuta zapamisasa zidzakhala zodziwika kwambiri kuposa zida zapamwamba komanso zokongola za msasa.Khalani otseka pa Boomfortune, tcherani khutu kuzinthu zatsopano zotsogola zapamwamba komanso zotsogola pa intaneti!

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Nthawi yotumiza: Feb-06-2023